Coach Transportation Market Analysis in Germany
EU operator for coach transport services
German coach transport market was liberalized on 1st January 2013. Since this date several coach companies have been servicing travellers countrywide.
Presently another international player based in a neighboring EU-country is considering to start operation on German routes. A comfortable coach fleet of approx. 25 vehicles is already available.
Rail&Bus Consultants GmbH has provided professional consultancy services and sup-ported the Client in strategic decision-making process.
In the first step, the legal situation was analyzed especially concerning application for the operation permit for an international operator under German Law. The question, whether a service provider based in another EU-country can operate national coach routes in Germany, was tackled in detail.
In the next step, Rail&Bus Consultants performed the economic analysis comparing the transportation demand and service offer of the existing competitors in regard to route coverage, destinations, service frequency, tariff structures and levels and level of ser-vice.
Following the decision to prepare the market entry, Rail&Bus Consultants elaborated a proposal for the future route network and developed the Operation Plan. As a result, a comprehensive cost estimation and the business plan were elaborated.
Finally, the Operator has decided to look for an experienced strategic partner in the German market in order to manage the business risks and to address the high cost of customer service and marketing. Rail&Bus Consultants supported its Client to establish contacts and carry out negotiations with potential partners.
In the next project stage following contract negotiations the Operator intended to establish the coach operation on multiple routes starting from one of the major German cities. Rail&Bus Consultants supported the necessary preparatory steps such as the maintenance demand analysis and search for the best-suited stabling & depot location.